Introduction
This Privacy Policy explains how sleepeasy, an affiliate-supported review and comparison site, is operated by mwenga and how personal information may be collected, used, and disclosed when visitors access the site or submit a contact request. The policy covers information gathered through the website, related analytics tools, advertising technology, and communication channels. Because the site relies on third-party services and affiliate relationships, some data flows may occur outside direct control, and individual experiences may differ.
Information We Collect
We may collect information in several ways when a visitor uses the site. This can include:
- Cookies and similar technologies used to remember preferences and measure site performance.
- Analytics data, such as pages viewed, time on page, referral source, and general usage patterns.
- Contact form submissions, which may include a name, email address, message content, and any details a visitor chooses to provide.
- Ad-platform click identifiers such as gclid, msclkid, wbraid, and gbraid when present in a URL.
- Referrer information, device type, browser type, operating system, and similar technical details.
Some of this information may be collected automatically, while other information is provided directly by the visitor. Results vary based on device settings, browser controls, and third-party tracking preferences.
How We Use Information
The information collected may be used to operate the site, understand visitor behavior, and improve content and navigation. It may also be used for conversion tracking, advertising attribution, fraud prevention, and responding to questions or requests sent through contact forms. Some customer reviews describe better relevance in content and ad measurement when tracking tools are enabled, though results vary based on browser restrictions, consent choices, and platform settings.
Third Parties
To support the site, information may be shared with or processed by third parties acting in their own roles or as service providers. These may include:
- Google Ads
- Microsoft Ads
- Affiliate networks such as MaxBounty, DFO Performance, ClickBank, MaxWeb, and BuyGoods
- The hosting provider that stores and serves the site
- The email provider that handles messages sent to the contact address
These third parties may collect or receive information according to their own privacy policies and technical settings. The site does not control all third-party practices, and individual experiences may differ depending on the services used.
Cookies & Similar Technologies
Cookies, pixels, tags, and similar technologies may be used to keep the site functioning, measure performance, and support advertising attribution. Some cookies are essential for basic operation, while others help with analytics or targeted advertising. Visitors can usually adjust browser settings to block or delete cookies, though some site features may not work as intended if cookies are disabled.
Where consent tools are used, choices may be stored in a cookie or similar local storage mechanism. Many customers may find this useful for controlling preferences, but results vary based on browser behavior and regional consent requirements.
Your Rights
Depending on location, visitors may have rights to access, correct, delete, or restrict certain personal information. Where applicable under GDPR, CCPA, or similar laws, visitors may also have rights to opt out of targeted advertising or certain disclosures that qualify as a sale or share of personal information. Requests will be handled in line with applicable law, and response times may vary based on the request and verification steps.
Browser-based controls, ad-platform settings, and industry opt-out tools can also be used to reduce interest-based advertising. However, these controls may not remove all data from systems already in use, and some advertising may still be shown based on context rather than profile data.
Data Retention
Information is retained only for as long as reasonably necessary to operate the site, comply with legal obligations, resolve disputes, maintain security, and support business records. Analytics data, contact requests, and advertising-related records may be stored for different periods depending on the tool or service involved. Retention periods can change based on operational needs and legal requirements, so individual experiences may differ.
Contact for Privacy Requests
Privacy questions, access requests, deletion requests, and opt-out inquiries may be sent by email to support@mwenga.com. The privacy contact for the site is mwenga.
Postal correspondence may be sent to:
PO Box 389
Corowa, NSW, Australia
Please include enough detail to identify the request and the relevant website interaction, as this may help the team respond more efficiently. This policy may be updated from time to time, and the current version should be reviewed periodically.